What I build

Built, tested, and running.

These are not separate services. They are tools I use on the same underlying problem. An engagement might be one focused project or touch several parts of the business, depending on what the situation needs.

Sometimes I advise. Sometimes I build. Sometimes I work alongside your team over time.

CRM Systems

Is your CRM working for you, or just holding contacts?

I've built CRMs for companies with 9 employees and companies with 213. I start from scratch, or I take the mess you have and make it usable: pipeline structure, clean contact data, automations, integrations. If your CRM is a graveyard of stale contacts, that's a fixable problem. I fix it. The goal is visibility, follow-up that happens, clear ownership, and better decisions.

Pipeline designData architectureAutomationsIntegrations

Pipeline & Sales Strategy

Where do your deals stall, and why?

17 years of sales and ops leadership means I can read a pipeline quickly. I know where deals stall, why they stall, and how to fix the motion. I communicate it clearly enough that your team runs with it.

Pipeline reviewSales processGrowth strategyTeam coaching

AI & Automation

What is eating your team's time?

I build agents and prompt workflows that replace the repetitive manual work eating your team's time. Purpose-built, wired into your process, and running before I hand it off. I use it like infrastructure.

Custom AI agentsPrompt engineeringWorkflow automationProcess replacement

Websites & Digital Ops

Does your website feed the rest of your business?

No agency, no middleman, no waiting three weeks for a revision. I build functional sites wired into the rest of your business. Forms that feed your CRM, pages that load fast, copy that sounds like a human wrote it. It works on day one.

Web buildsCRM integrationLead captureNo agency markup

Drive & Documentation

Can your team find anything?

If your Google Drive looks like a junk drawer, I'll fix the architecture: folder structure, naming conventions, permissions, the works. Then I'll fill it with what your team needs: SOPs, onboarding programs, training playbooks, and videos (on camera or off). Undocumented businesses are expensive to run.

Google Drive reorgSOPsPlaybooksOnboarding docsTraining videos

Selected work / 001–003

A few problems worth solving.

Different businesses. Different challenges. The interesting part is usually what's happening beneath the surface.

Commercial Solar / Revenue Operations

The spreadsheet had become the system.

And it was time for something better.

A fully remote CRM project that brought scattered sales information into HubSpot, clarified ownership, and gave leadership better visibility into the pipeline.

Aviation / Financial Operations

Every purchase has a process behind it.

The accounting software was only part of the picture.

Designing a more consistent approach to purchasing, documentation, spending approvals, and payments across two connected aviation businesses.

Private Aviation / Operations

The phone system wasn't the problem.

What happened after the call was.

A charter communications project that became a better way to manage requests, establish ownership, and create visibility into the work behind every call.
Tools I work with

The tools change. The work doesn't.

From CRM and automation to financial systems and industry-specific software, I work with what you already use and find ways to make it work better.

SalesforceMicrosoft Dynamics 365HubSpotPipedriveApolloOutreachAsanaSlackMicrosoft TeamsZoomGoogle WorkspaceMicrosoft ExcelMicrosoft SharePointPower BIQuickBooksBILLRingCentralWordPressSquarespaceCanvaLoomNotionAirtableZapierChatGPTClaudeNetlifyHTMLCSSJavaScriptFlight Schedule ProPilotbaseForeFlightProcore
Limited availability · Referrals come first

Tell me what you're working on.

A few lines is enough. No formal consultation, no commitment.

Tell me what you're working on